Construction & Interior
Arslan Group
Arslan Group wanted to bring two business activities together under one professional digital foundation. The goal: a consistent brand presence and a platform that structurally generates high-quality inquiries while optimizing internal follow-up.
Description
The existing online presence did not adequately reflect the company’s quality and scale. In addition, there was little alignment between branding, website structure, and lead follow-up, which limited conversion and scalability. We repositioned the brand, developed a conversion-focused website architecture, and integrated CRM and automation processes to make lead handling more efficient and measurable.
Arslan Group develops construction and residential projects for both private and business clients. With a strong focus on quality, reliability, and complete solutions, they serve diverse audiences within construction and interior projects.
INDUSTRY
Construction & Interior
PROJECT GOALS
Strategic objectives of the project
01
Brand consolidation
Two business activities unified into one clear brand structure.
02
Positioning & identity
A professional brand presence that reinforces trust and craftsmanship.
03
Conversion architecture
A website structured around clear customer journeys and lead generation.
04
Process optimization
CRM integration and automation for faster follow-up and scalability.
01
Brand consolidation
Two business activities unified into one clear brand structure.
02
Positioning & identity
A professional brand presence that reinforces trust and craftsmanship.
03
Conversion architecture
A website structured around clear customer journeys and lead generation.
04
Process optimization
CRM integration and automation for faster follow-up and scalability.
Results
Growth in numbers
By integrating brand structure, platform development, and process automation, digital growth became scalable and easier to manage.
Results
Growth in numbers
By integrating brand structure, platform development, and process automation, digital growth became scalable and easier to manage.
Revenue growth within 8 months
More qualified inquiries
Higher conversion from visitor to inquiry
CLIENT EXPERIENCE
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Salim Arslan
Co-owner, Arslan Group
CASES
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