Arslan Group

Arslan Group approached us with the request to completely revamp their digital presence. With two divisions, Arslan Aannemers and Arslan Wonen, they needed a single powerful platform that would appeal to both audiences and convey their professionalism online as strongly as they do on the job site. We started with in-depth research into their market, target audience, and brand perception. Based on these insights, we developed a distinctive brand concept with a recognizable visual identity and positioning that clearly expresses their craftsmanship and versatility. Building on this, we designed a modern website that inspires trust, convincingly showcases their projects, and offers a seamless customer journey for both new and existing clients. The website was built in Framer, with a scalable CMS and robust lead generation architecture. We connected the platform to a CRM, allowing requests to be processed automatically, keeping leads warm via email flows, and enabling the sales team to work more efficiently with automated follow-up. For Arslan Wonen, we also set up performance campaigns and email nurturing, resulting in continuous inflow of high-quality leads. The result is a distinctive digital identity and a future-proof platform that strengthens their brand, exudes trust, and demonstrably generates more leads and revenue.